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Habitual Services
- SMM
- Website Design
Habitual Services offers wide ranges of commercial cleaning products. The customers are mostly Australian based cleaning companies particularly concentrated around Western Sydney.
138%
Remarkable increase in product discoveries per user
62%
Increase in time spent on the website
236%
Increase in online enquiries, particularly during Covid time
Task
Majiska team has been asked to upgrade existing website into an e-Commerce so that Habitual Services can expand the business online at the same time. Habitual Service office is located in the outer suburb of Sydney, which is quite a distance away from its ideal target market region. Having an e-Commerce site would shorten the bridge as well as expand the business horizontally.
Action
First, Habitual Service and Majiska work together in clearly identifying the problem and defining the realistic goals together with the timeline. Majiska team conducted a thorough competitors and industry research to find what Habitual Services competitors websites look like and how the industry looks like online. We found out that the target market (cleaning businesses) prefer to have direct deals with Habitual Services. One of the feature we implemented was to have a quote basket where customers can load items into cart and request for quote as opposed to checking out.
Results
Habitual Services traffic have skyrocketed after going live with their latest Majiska-designed and built website and ongoing search marketing strategies. As of January 2019, half of their keywords rank in the top five positions on Googles Page 1; 79 percent of website traffic comes from new users; and online enquiries have risen 236 percent year over year. They have seen unprecedented success in their market that has defied their goals.
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