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Weltrade

  • SEO
  • SEM
  • SMM
Weltrade offers a wide range of competitive trading instruments - including foreign exchange, commodities and digital currencies. Since expanding business in Malaysia in 2018, Weltrade is looking for ways to increase their customer base. The Malaysia team main approach is to promote it via online discussion boards and social media.
  • 46%

    Remarkable increase in Return of Ads Spend (ROAS), year on year

  • 56%

    Increase in daily website users, year on year

  • 146%

    Increase in overall user registration , year on year

  • Task

    Majiska has been approached by the Weltrade Malaysia team to expand their online presence. There is a huge opportunity to enable Weltrade business in Malaysia from a digital perspective, first by establishing a website as a marketing funnel, and then drive visitors through paid advertising campaigns from Google and Facebook.

    Action

    First, Weltrade Malaysia and Majiska worked on a landing page to track consumer behavior across marketing platforms. The main target is to drive visitors to register as new users. Once the landing page established, Majiska team established paid marketing channels, to drive users from Google and Facebook to new Weltrade Malaysia landing page, After three months launched their landing page, Majiska studied their analytics and played a major role in setting up their business intelligence tools to enable data transparency. Through the business intelligence, Weltrade Malaysia customer conversion benefited from a combination of search engine and social media marketing strategy and SEO best practices. This included in-depth technical audits, marketing channels optimization and campaign experimentation.

    Results

    Weltrade has seen Malaysian user base growth and achieved outstanding business results through 2019-2020, thanks to Majiska’s comprehensive SEO, SEM and Social Media Marketing approach. Overall user registration has increased to an impressive 146.36% year on year. In addition, the number of daily website users has exceeded expectations by outstanding 56% increase, year on year. All these improvements contributed a remarkable 46% (3.7:1 to 5.4:1) in their Return of Ads Spend (ROAS).

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